Community Radio-Led TB Awareness & Behavior Change (CR-TB ABC) Model

For the first time, the Community Radio-Led TB Awareness and Behavior Change Model (CR-TB ABC), developed by SMART, places Jan Bhagidari at the core of TB elimination efforts. This model transforms Community Radio from a passive information channel into an active catalyst for behavior change. CR-TB ABC fosters co-creation by integrating local knowledge, survivor voices, and government interventions into a participatory framework that drives early detection, stigma reduction, treatment adherence, and community-led support for TB patients.Key components of the model include:Leveraging CRS2019 trusted local networks to engage ASHAs, CHOs, and ANMs.Hyper-local storytelling to connect with the community.Real-Time Impact Tracking, monitoring listener engagement, screenings, Ni-kshay registrations, and treatment adherence.Engaging PRIs, MLAs, Ni-kshay Mitras, and TB survivors.Innovative outreach through mobile radio vans, door-to-door campaigns, nukkad nataks, and survivor-led dialogues.Two-Way Learning, where State TB Officers train community broadcasters for accurate messaging, and CRS provide feedback on ground realities.Multi-Platform Amplification, engaging local and social media for broader reach.Building on the success of previous community radio-led TB action in 48 high-burden districts across seven states (Madhya Pradesh, Chhattisgarh, Haryana, Himachal Pradesh, Manipur, Uttar Pradesh, and Bihar), which resulted in 135,436 screenings through 57 community radio stations with support from The Union and the Gates Foundation, SMART launched the CR-TB ABC model on December 7, alongside the 100-Day TB Elimination Campaign.This initiative is now making an impact across 34 high-burden TB districts in Bihar and Uttar Pradesh through 45 community radio stations. In a short time, it has trained over 50 reporters, reached 2,000 villages, aired 300+ interviews with health officials, mobilized 14,000+ individuals for TB testing, facilitated 3,000+ tests, and generated over 300 articles in local media